gene pease developing human capital using analytics to plan and optimize your learning and development investments



Gene Pease Developing Human Capital. Using Analytics to Plan and Optimize Your Learning and Development Investments Gene Pease Developing Human Capital. Using Analytics to Plan and Optimize Your Learning and Development Investments Новинка

Gene Pease Developing Human Capital. Using Analytics to Plan and Optimize Your Learning and Development Investments

3979.85 руб.
Don't squander your most valuable resource! Collectively, your workers are your company's most important and most valuable asset. To make the most of this asset, nothing beats quantitative performance and investment measurement. Learning and Development is an 80 billion-dollar industry, and every valuable employee represents a sizable investment on the part of your company. To keep your business moving forward, effective management of human capital is crucial. It generates plenty of data, and deep analysis of this data helps you provide feedback and make adjustments to capitalize on the combined knowledge, skills, and creativity of your workers. Developing Human Capital: Using Analytics to Plan and Optimize Your Learning and Development Investments provides a guidebook for collecting, organizing, and analyzing the data surrounding human capital so you can make the most of your employees' potential. Use predictive analysis to optimize human capital investments Learn effective study design and alignment Get the tools you need for measurement, surveys, and analysis Decide what to measure and how to measure it Outline your company's current and future analytics technology needs Map data sources, and overcome barriers to data collection Authors Gene Pease, Bonnie Beresford, and Lew Walker provide case studies in which major companies applied human capital analytics to guide people decisions, and expand upon the role of analytics in Learning and Development. Developing Human Capital: Using Analytics to Plan and Optimize Your Learning and Development Investments is an essential guide to 21st century human resources and management practices, and can keep you from squandering your company's most valuable resource.
Gene Pease Optimize Your Greatest Asset -- Your People. How to Apply Analytics to Big Data to Improve Your Human Capital Investments Gene Pease Optimize Your Greatest Asset -- Your People. How to Apply Analytics to Big Data to Improve Your Human Capital Investments Новинка

Gene Pease Optimize Your Greatest Asset -- Your People. How to Apply Analytics to Big Data to Improve Your Human Capital Investments

3979.85 руб.
Drive better business strategy with practical analytics for people data Optimize Your Greatest Asset – Your People brings advanced analytics into Human Resources, giving you a framework for optimizing human capital investments through predictive analysis. You'll learn how to transition from anecdotes and surveys to more advanced measurement techniques, and combine the data from multiple systems into a unified plan of action that improves business results. Practical examples and case studies show how these techniques are applied in real-world settings, and executives and thought leaders weigh in on how advanced analytics are informing better business decisions every day. Coverage includes the latest research on the state of current HR measurement techniques, as well as the important considerations surrounding data security and employee trust. Executives and managers alike are swimming in pools of people data, spread across multiple systems that don't talk to each other. This book shows you how to bring that data together, organize it, and turn it into useful information, and how to build your data strategy to take advantage of the wealth of available tools. Produce actionable intelligence with data from multiple systems Move beyond activity metrics and into advanced measurements Create stronger policy covering security, privacy, and ethics Achieve sophisticated HR analytics without breaking employee trust It's time for HR leaders to get over their fear of Big Data. Good data drives good business, and human capital is the biggest asset a company has. Start measuring the things that matter, and start turning those measurements into actual information that goes beyond the spreadsheet. Optimize Your Greatest Asset – Your People shows you how to get started, and where to go from there.
Elaine Biech Training and Development For Dummies Elaine Biech Training and Development For Dummies Новинка

Elaine Biech Training and Development For Dummies

1790.27 руб.
Develop and deliver a robust employee training and development program Training and Development For Dummies gives you the tools you need to develop a strong and effective training and development program. Covering the latest in talent development, this informative guide addresses classroom, virtual, and blended learning to open up your options and help you design the program that's right for your company. You'll explore the different modes of formal learning, including social learning, m-learning, and MOOCs, and delve into the benefits and implementation of self-directed and informal learning. The discussion covers mentoring and coaching, rotational and stretch assignments, and how to align talent development with the company's needs. You'll learn how to assess employee skills, design and deliver training, and evaluate each step of the process to achieve the goals of both the employee and the organization. Most employees have some weaknesses in their skill sets. A robust training program allows you to strengthen those skills, and a development program brings all employees up to the highest possible level of productivity and success. This book helps you create consistency in your company by developing and delivering the exact training and development program your people need. Develop a strong training and development program Foster a supportive and innovative work environment Learn about social learning, m-learning, and MOOCs Assess and evaluate your staff more effectively A great training and development program boosts performance, productivity, job satisfaction, and quality of services, while reducing costs and supervision. Investing in your employees gives an excellent ROI, as talent development is a primary driver behind both motivation and loyalty. Training and Development For Dummies shows you how to reap these benefits, with step by step guidance and essential expert insight.
Bill Schmarzo Big Data MBA. Driving Business Strategies with Data Science Bill Schmarzo Big Data MBA. Driving Business Strategies with Data Science Новинка

Bill Schmarzo Big Data MBA. Driving Business Strategies with Data Science

2653.24 руб.
Integrate big data into business to drive competitive advantage and sustainable success Big Data MBA brings insight and expertise to leveraging big data in business so you can harness the power of analytics and gain a true business advantage. Based on a practical framework with supporting methodology and hands-on exercises, this book helps identify where and how big data can help you transform your business. You'll learn how to exploit new sources of customer, product, and operational data, coupled with advanced analytics and data science, to optimize key processes, uncover monetization opportunities, and create new sources of competitive differentiation. The discussion includes guidelines for operationalizing analytics, optimal organizational structure, and using analytic insights throughout your organization's user experience to customers and front-end employees alike. You'll learn to “think like a data scientist” as you build upon the decisions your business is trying to make, the hypotheses you need to test, and the predictions you need to produce. Business stakeholders no longer need to relinquish control of data and analytics to IT. In fact, they must champion the organization's data collection and analysis efforts. This book is a primer on the business approach to analytics, providing the practical understanding you need to convert data into opportunity. Understand where and how to leverage big data Integrate analytics into everyday operations Structure your organization to drive analytic insights Optimize processes, uncover opportunities, and stand out from the rest Help business stakeholders to “think like a data scientist” Understand appropriate business application of different analytic techniques If you want data to transform your business, you need to know how to put it to use. Big Data MBA shows you how to implement big data and analytics to make better decisions.
David Swanson The Data Driven Leader. A Powerful Approach to Delivering Measurable Business Impact Through People Analytics David Swanson The Data Driven Leader. A Powerful Approach to Delivering Measurable Business Impact Through People Analytics Новинка

David Swanson The Data Driven Leader. A Powerful Approach to Delivering Measurable Business Impact Through People Analytics

1857.27 руб.
Data is your most valuable leadership asset—here's how to use it The Data Driven Leader presents a clear, accessible guide to solving important leadership challenges through human resources-focused and other data analytics. This engaging book shows you how to transform the HR function and overall organizational effectiveness by using data to make decisions grounded in facts vs. opinions, identify root causes behind your company’s thorniest problems and move toward a winning, future-focused business strategy. Realistic and actionable, this book tells the story of a successful sales executive who, after leading an analytics-driven turnaround (in Data Driven, this book’s predecessor), faces a new turnaround challenge as chief human resources officer. Each chapter features insightful commentary and practical notes on the points the story raises, guiding you to put HR analytics into action in your organization. HR and other leaders cannot afford to overlook the power and competitive advantages of data-driven decision-making and strategies. This book reflects the growing trend of CEOs choosing analytics-minded business leaders to head HR, at a time when workplaces everywhere face game-changing forces including automation, robotics and artificial intelligence. It is urgent that human resources leaders embrace analytics, not only to remain professionally relevant but also to help their organizations successfully navigate this digital transformation. HR professionals can and must: Understand essential data science principles and corporate analytics models Identify and execute effective data analytics initiatives Boost HR and company productivity and performance with metrics that matter Shape an analytics-centric culture that generates data driven leaders Most organizations capture and report data, but data is useless without analysis that leads to action. The Data Driven Leader shows you how to use this tremendous asset to lead your organization higher.
Feras Alhlou Google Analytics Breakthrough. From Zero to Business Impact Feras Alhlou Google Analytics Breakthrough. From Zero to Business Impact Новинка

Feras Alhlou Google Analytics Breakthrough. From Zero to Business Impact

3313.23 руб.
A complete, start-to-finish guide to Google Analytics instrumentation and reporting Google Analytics Breakthrough is a much-needed comprehensive resource for the world's most widely adopted analytics tool. Designed to provide a complete, best-practices foundation in measurement strategy, implementation, reporting, and optimization, this book systematically demystifies the broad range of Google Analytics features and configurations. Throughout the end-to-end learning experience, you'll sharpen your core competencies, discover hidden functionality, learn to avoid common pitfalls, and develop next-generation tracking and analysis strategies so you can understand what is helping or hindering your digital performance and begin driving more success. Google Analytics Breakthrough offers practical instruction and expert perspectives on the full range of implementation and reporting skills: Learn how to campaign-tag inbound links to uncover the email, social, PPC, and banner/remarketing traffic hiding as other traffic sources and to confidently measure the ROI of each marketing channel Add event tracking to capture the many important user interactions that Google Analytics does not record by default, such as video plays, PDF downloads, scrolling, and AJAX updates Master Google Tag Manager for greater flexibility and process control in implementation Set up goals and Enhanced Ecommerce tracking to measure performance against organizational KPIs and configure conversion funnels to isolate drop-off Create audience segments that map to your audience constituencies, amplify trends, and help identify optimization opportunities Populate custom dimensions that reflect your organization, your content, and your visitors so Google Analytics can speak your language Gain a more complete view of customer behavior with mobile app and cross-device tracking Incorporate related tools and techniques: third-party data visualization, CRM integration for long-term value and lead qualification, marketing automation, phone conversion tracking, usability, and A/B testing Improve data storytelling and foster analytics adoption in the enterprise Millions of organizations have installed Google Analytics, including an estimated 67 percent of Fortune 500 companies, but deficiencies plague most implementations, and inadequate reporting practices continue to hinder meaningful analysis. By following the strategies and techniques in Google Analytics Breakthrough, you can address the gaps in your own still set, transcend the common limitations, and begin using Google Analytics for real competitive advantage. Critical contributions from industry luminaries such as Brian Clifton, Tim Ash, Bryan and Jeffrey Eisenberg, and Jim Sterne – and a foreword by Avinash Kaushik – enhance the learning experience and empower you to drive consistent, real-world improvement through analytics.
Davis Bettina M. Demystifying Technical Training. Partnership, Strategy, and Execution Davis Bettina M. Demystifying Technical Training. Partnership, Strategy, and Execution Новинка

Davis Bettina M. Demystifying Technical Training. Partnership, Strategy, and Execution

3316.55 руб.
Praise for Demystifying Technical Training «Demystifying Technical Training is a must-read for CLOs, managers of training, instructors, and instructional designers. All who read it will gain critical insights into how to lower the cost and improve the efficiency and effectiveness of learning.» —Wm. Douglas Harward, CEO and founder of Training Industry, Inc. «Individuals interested in and accountable for deriving significant value from technical training investments will gain great benefit from reading this book and applying its wisdom.» —Karen Kocher, CLO at Cigna Healthcare «Demystifying Technical Training is an essential, complete guide for any learning organization. The overviews and concepts are clearly stated, while the case studies and sidebars provide practical examples you can apply in your situation.» —Jean Barbazette, president of The Training Clinic and author of Managing the Training Function for Bottom-Line Results «Considering the cost of acquiring and developing talent, why wouldn't all CEO/COOs insist on investing in people to improve results and reduce risk? This book demystifies the process of developing technical experts to increase the return on investment in human capital. Bravo!» —Martin J. Menard, former group CIO at Intel Corporation «Technical training is a key to sustaining competitiveness in the new economy. Learn how to leverage and optimize its value in your organization through this wonderfully insightful and practical resource.» —Dr. Arthur L. Jue, director of global organization and talent development at Oracle and co-author of Social Media at Work: How Networking Tools Propel Organizational Performance «Don't be misled by the title—this book—while focusing on the often segmented world of domain specific job skills—provides guidance valid for the full spectrum of workforce learning from soft-skills to 'technical' skills.» —Ruth Clark, principal and president of Clark Training & Consulting and author of e-Learning and the Science of Instruction
Julian Dolce Android Development with Flash. Your visual blueprint for developing mobile apps Julian Dolce Android Development with Flash. Your visual blueprint for developing mobile apps Новинка

Julian Dolce Android Development with Flash. Your visual blueprint for developing mobile apps

2320.92 руб.
The visual guide to developing for one of the world’s hottest new mobile platforms, the Android OS The Android operating system works on phones that combine a camera, Web browser, e-mail, GPS, and mapping tool into a single accessible pocket-sized unit, and can function on computers, as well. Aimed at visual learners and packed with hundreds of screen shots, this guide brings Flash developers up to speed on the necessary factors to take into account when developing for this touch-based, mobile platform. Experienced Flash developer Julian Dolce escorts you through the process of creating applications for the Android OS using the Flash CS5 development platform and informs you of best practices to try as well as common pitfalls to avoid. Guides you step by step through the process of creating applications for the Android OS using Flash CS5 Explores the capabilities and limitations of developing apps for the Android OS Points out common pitfalls and teaches you best practices Features hundreds of screen shots to assist with visual learning Android Development with Flash: Your visual blueprint for developing mobile apps gets you on your way to developing apps for Android… in a flash!
Daniel Waisberg Google Analytics Integrations Daniel Waisberg Google Analytics Integrations Новинка

Daniel Waisberg Google Analytics Integrations

1989.93 руб.
Get a complete view of your customers and make your marketing analysis more meaningful How well do you really know your customers? Find out with the help of expert author Daniel Waisberg and Google Analytics Integrations. This unique guide takes you well beyond the basics of using Google Analytics to track metrics, showing you how to transform this simple data collection tool into a powerful, central marketing analysis platform for your organization. You’ll learn how Google AdWords, AdSense, CRMs, and other data sources can be used together to deliver actionable insights about your customers and their behavior. Explains proven techniques and best practices for collecting clean and accurate information from the start Shows you how to import your organization’s marketing and customer data into Google Analytics Illustrates the importance of taking a holistic view of your customers and how this knowledge can transform your business Provides step-by-step guidance on using the latest analytical tools and services to gain a complete understanding of your customers, their needs, and what motivates them to take action Google Analytics Integration is your in-depth guide to improving your data integration, behavioral analysis, and ultimately, your bottom line.
Veechi Curtis Getting Started in Small Business For Dummies Veechi Curtis Getting Started in Small Business For Dummies Новинка

Veechi Curtis Getting Started in Small Business For Dummies

896.99 руб.
Ensure success when starting your small business with this must-have introductory guide Have you always wanted to know what it takes to run a successful small business? This easy-to-follow guide includes everything you need to know to get started. Turn your business idea into reality with handy information on all the basics, from learning how to create a strong business plan to developing a solid online presence. Create your first business plan – discover how to develop smart business strategies and build a roadmap for success Learn the legal jargon – protect your ideas and register your business properly Market your business strategically – establish who your key customers are, research your rivals, and create a killer marketing plan Take the stress out of bookkeeping – ensure all of your admin is covered, from choosing accounting software to handling petty cash Master online marketing – explore different ways to reach customers with keyword optimisation and other online tools Open the book and find: Advice about being your own boss Secrets for matching sales goals to savvy marketing strategies Guidelines for keeping your finances in shape A step-by-step guide to profit margins Tips on using social media to promote your business Learn to: Decide what type of small business is right for you Put together a winning business plan Understand your financial and legal obligations Maximise your online presence
Wayne Winston L. Marketing Analytics. Data-Driven Techniques with Microsoft Excel Wayne Winston L. Marketing Analytics. Data-Driven Techniques with Microsoft Excel Новинка

Wayne Winston L. Marketing Analytics. Data-Driven Techniques with Microsoft Excel

3315.88 руб.
Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques—and achieve optimum results. Practical exercises in each chapter help you apply and reinforce techniques as you learn. Shows you how to perform sophisticated business analyses using the cost-effective and widely available Microsoft Excel instead of expensive, proprietary analytical tools Reveals how to target and retain profitable customers and avoid high-risk customers Helps you forecast sales and improve response rates for marketing campaigns Explores how to optimize price points for products and services, optimize store layouts, and improve online advertising Covers social media, viral marketing, and how to exploit both effectively Improve your marketing results with Microsoft Excel and the invaluable techniques and ideas in Marketing Analytics: Data-Driven Techniques with Microsoft Excel.
Sam Bansal Technology Scorecards. Aligning IT Investments with Business Performance Sam Bansal Technology Scorecards. Aligning IT Investments with Business Performance Новинка

Sam Bansal Technology Scorecards. Aligning IT Investments with Business Performance

3313.23 руб.
Plan, execute, and sustain a successful IT campaign with Sam Bansal's perfect scorecard approach First came the dot.com bust, then the IT squeeze. Despite software being the tail that wags the dog in most corporations, the cham-pions of IT, the CIOs, are constantly under fire to justify and maximize their IT investments—past, present, and future. Learn how to establish Key Performance Indicators and Value Scorecards for IT to ensure maximum value in your corporation with the step-by-step approach found in Sam Bansal's Technology Scorecards. Drawing on Dr. Bansal's over forty years of field experience in the management of large and complex projects, Technology Scorecards shows you how to: Create Scorecards geared towards your organization's business goals Make quantum improvements in cost, value, and productivity using KPIs and Scorecards Increase your company's net by as much as 100% just by improving your supply chain management by 50% Impact your top line the most through product life-cycle management Develop a realistic strategy through Scorecards, which can then be used to drive IT investments that maximize your business performance Enhance profitability. Streamline strategy execution. Lower costs. Learn how to align your IT plans with your business objectives and optimize your company's overall performance with the perfect scorecard approach found in Technology Scorecards.
Gregory Curtis Family Capital. Working with Wealthy Families to Manage Their Money Across Generations Gregory Curtis Family Capital. Working with Wealthy Families to Manage Their Money Across Generations Новинка

Gregory Curtis Family Capital. Working with Wealthy Families to Manage Their Money Across Generations

2653.24 руб.
The lifelong guide to effective family wealth management strategy Family Capital provides a unique and practical lesson on wealth management. Instead of lectures and dry discussion, this engaging book follows an archetypal wealthy family through several generations and collateral family units to show you what effective family capital management looks like long-term. You will actually listen in on meetings between the family and its wealth advisor as they grapple with the many challenges family investors face. Expert wealth advisor Gregory Curtis provides advice and insight along the way, explaining why each strategy is effective, and how you can put it to work for you. You'll learn how to find an advisor you can trust, how to evaluate their performance, and how you can take the lead role in managing your wealth with the right advisor by your side. Estate planning and portfolio design are explored thoroughly to help you understand what makes sense for your family, and the companion website provides important forms and additional resources that help you put your plan into action. You've worked hard and done well, but the work isn't over. It's important to protect your wealth and make the right decisions to ensure that your family capital remains strong enough to benefit future generations. This book gives you a lifelong guide to effective wealth management, with expert insight to answer your most pressing questions. Find your ideal wealth advisor Design and build your investment portfolio Monitor your investments and your advisor's performance Utilize trusts and other estate planning vehicles to your fullest benefit The best way to learn something new is to hear lived experiences alongside expert commentary. Family Capital provides real-world perspective balanced by professional context, so you can tailor your next move to best suit your own situation.
Leonard Vona W. Fraud Data Analytics Methodology. The Fraud Scenario Approach to Uncovering Fraud in Core Business Systems Leonard Vona W. Fraud Data Analytics Methodology. The Fraud Scenario Approach to Uncovering Fraud in Core Business Systems Новинка

Leonard Vona W. Fraud Data Analytics Methodology. The Fraud Scenario Approach to Uncovering Fraud in Core Business Systems

6301.44 руб.
Uncover hidden fraud and red flags using efficient data analytics Fraud Data Analytics Methodology addresses the need for clear, reliable fraud detection with a solid framework for a robust data analytic plan. By combining fraud risk assessment and fraud data analytics, you'll be able to better identify and respond to the risk of fraud in your audits. Proven techniques help you identify signs of fraud hidden deep within company databases, and strategic guidance demonstrates how to build data interrogation search routines into your fraud risk assessment to locate red flags and fraudulent transactions. These methodologies require no advanced software skills, and are easily implemented and integrated into any existing audit program. Professional standards now require all audits to include data analytics, and this informative guide shows you how to leverage this critical tool for recognizing fraud in today's core business systems. Fraud cannot be detected through audit unless the sample contains a fraudulent transaction. This book explores methodologies that allow you to locate transactions that should undergo audit testing. Locate hidden signs of fraud Build a holistic fraud data analytic plan Identify red flags that lead to fraudulent transactions Build efficient data interrogation into your audit plan Incorporating data analytics into your audit program is not about reinventing the wheel. A good auditor must make use of every tool available, and recent advances in analytics have made it accessible to everyone, at any level of IT proficiency. When the old methods are no longer sufficient, new tools are often the boost that brings exceptional results. Fraud Data Analytics Methodology gets you up to speed, with a brand new tool box for fraud detection.
Jac Fitz-enz Predictive Analytics for Human Resources Jac Fitz-enz Predictive Analytics for Human Resources Новинка

Jac Fitz-enz Predictive Analytics for Human Resources

3313.23 руб.
Create and run a human resource analytics project with confidence For any human resource professional that wants to harness the power of analytics, this essential resource answers the questions: «Where do I start?» and «What tools are available?» Predictive Analytics for Human Resources is designed to answer these and other vital questions. The book explains the basics of every business—the vision, the brand, and the culture, and shows how predictive analytics supports them. The authors put the focus on the fundamentals of predictability and include a framework of logical questions to help set up an analytic program or project, then follow up by offering a clear explanation of statistical applications. Predictive Analytics for Human Resources is a how-to guide filled with practical and targeted advice. The book starts with the basic idea of engaging in predictive analytics and walks through case simulations showing statistical examples. In addition, this important resource addresses the topics of internal coaching, mentoring, and sponsoring and includes information on how to recruit a sponsor. In the book, you'll find: A comprehensive guide to developing and implementing a human resource analytics project Illustrative examples that show how to go to market, develop a leadership model, and link it to financial targets through causal modeling Explanations of the ten steps required in building an analytics function How to add value through analysis of systems such as staffing, training, and retention For anyone who wants to launch an analytics project or program for HR, this complete guide provides the information and instruction to get started the right way.
Jimmy Prince B. Property & Taxation. A Practical Guide to Saving Tax on Your Property Investments Jimmy Prince B. Property & Taxation. A Practical Guide to Saving Tax on Your Property Investments Новинка

Jimmy Prince B. Property & Taxation. A Practical Guide to Saving Tax on Your Property Investments

2785.9 руб.
There are numerous tax rules and regulations associated with real estate that you need to comply with and, if you get it wrong, the Tax Office could impose stiff penalties. Fortunately, help is at hand. In plain English, Property & Taxation explains just what your tax obligations are. Inside you'll learn: how property speculators and property investors are taxed which expenses are tax deductible how to calculate a capital gain and capital loss about the tax issues associated with owning your main residence and overseas property investments how negative gearing works about owning property in different legal structures. Packed with tax tips, tax traps to avoid and practical case studies, this comprehensive guide will give you the know-how to legally reduce your tax liability – and build your wealth.
Carole Engle R. Aquaculture Economics and Financing. Management and Analysis Carole Engle R. Aquaculture Economics and Financing. Management and Analysis Новинка

Carole Engle R. Aquaculture Economics and Financing. Management and Analysis

8487.04 руб.
Aquaculture Economics and Financing: Management and Analysis provides a detailed and specific set of guidelines for using economic and financial analysis in aquaculture production. By discussing key issues such as how to finance and plan new aquaculture business, how to monitor and evaluate economic performance, and how to manage capital, labor, and business risk, the book equips aquaculture professionals, researchers, and students with important information applicable to a wide range of business decisions. Chapters address each stage of developing an aquaculture business, including financing, marketing, and developing a business plan to managing cash flows and analyzing financial statements. Each chapter includes a detailed example of practical application taken from every-day experience. Written in straightforward terminology facilitating ready application, Aquaculture Economics and Financing: Management and Analysis is an essential tool for analyzing and improving financial performance of aquaculture operations.
Marie Lowman A Practical Guide to Analytics for Governments. Using Big Data for Good Marie Lowman A Practical Guide to Analytics for Governments. Using Big Data for Good Новинка

Marie Lowman A Practical Guide to Analytics for Governments. Using Big Data for Good

3313.23 руб.
Analytics can make government work better—this book shows you how A Practical Guide to Analytics for Governments provides demonstrations of real-world analytics applications for legislators, policy-makers, and support staff at the federal, state, and local levels. Big data and analytics are transforming industries across the board, and government can reap many of those same benefits by applying analytics to processes and programs already in place. From healthcare delivery and child well-being, to crime and program fraud, analytics can—in fact, already does—transform the way government works. This book shows you how analytics can be implemented in your own milieu: What is the downstream impact of new legislation? How can we make programs more efficient? Is it possible to predict policy outcomes without analytics? How do I get started building analytics into my government organization? The answers are all here, with accessible explanations and useful advice from an expert in the field. Analytics allows you to mine your data to create a holistic picture of your constituents; this model helps you tailor programs, fine-tune legislation, and serve the populace more effectively. This book walks you through analytics as applied to government, and shows you how to reap Big data's benefits at whatever level necessary. Learn how analytics is already transforming government service delivery Delve into the digital healthcare revolution Use analytics to improve education, juvenile justice, and other child-focused areas Apply analytics to transportation, criminal justice, fraud, and much more Legislators and policy makers have plenty of great ideas—but how do they put those ideas into play? Analytics can play a crucial role in getting the job done well. A Practical Guide to Analytics for Governments provides advice, perspective, and real-world guidance for public servants everywhere.
Kathleen Taylor Getting a Web Development Job For Dummies Kathleen Taylor Getting a Web Development Job For Dummies Новинка

Kathleen Taylor Getting a Web Development Job For Dummies

1989.26 руб.
Craving a career in web dev? Chart your path with this helpful guide Getting a Web Development Job For Dummies provides a roadmap to one of the «hot jobs» in the booming world of tech. The web development field is large, and it encompasses many actual functions. This book helps you understand the web development career opportunities and determine the path you should take, based on your own personal needs and preferences, to launch your career. You'll learn about various career options, the skills you'll need to become an attractive candidate, how to go about learning the ropes, and proving your abilities to a potential employer or client. With so many possible goals and no one right way to get there, this book cuts through the confusion to put you on the path to a career you want. The web development industry is expected to grow for the foreseeable future, and there is already a shortage of trained workers to fill the jobs. Whether you lean technical or aesthetic, you can find your place in the industry with right skills—both hard and soft—and with the right plan. Getting a Web Development Job For Dummies is your guide to formulating that plan and getting started right. Find formal or informal ways to build the tech skills you'll need Discover where you fit, whether as a freelancer or within an organization Learn how to build a resume, develop a portfolio, and impress interviewers Get expert tips on finding resources, building a reputation, and more If your pet peeves include malfunctioning forms, flashing banners, and sites that take way too long to load, the web development world needs you. But before you begin your journey, you need a destination and a route in mind. Getting a Web Development Job For Dummies is your roadmap, so you can set out today.
Kevin Grogan The Only Guide You'll Ever Need for the Right Financial Plan. Managing Your Wealth, Risk, and Investments Kevin Grogan The Only Guide You'll Ever Need for the Right Financial Plan. Managing Your Wealth, Risk, and Investments Новинка

Kevin Grogan The Only Guide You'll Ever Need for the Right Financial Plan. Managing Your Wealth, Risk, and Investments

1853.95 руб.
An accessible guide that outlines the key elements of an effective financial plan From Larry Swedroe, the author of the bestselling series of «The Only Guide» investment books, with Kevin Grogan and Tiya Lim comes a step-by-step handbook that shows you how to develop a winning personal investment strategy and reveals what it takes to make that strategy part of your overall financial plan. The Only Guide You'll Ever Need for the Right Financial Plan focuses on the «art» of investing and gives you the information you need to create a strategy that is tailor-made for your particular situation. Designed for savvy investors and professional advisors, this book offers the vital information needed for developing and implementing an overall strategic financial plan. In this essential resource, Swedroe outlines the basics in asset allocation and other investment planning concepts. Addresses how you can design an investment policy statement and an individual asset allocation plan Examines how to maintain your portfolio's risk profile in the most cost-effective and tax-efficient manner Offers insights on integrating risk management and estate planning issues into your plan The Only Guide You'll Ever Need for the Right Financial Plan offers a handy tool to help you make more informed and prudent decisions that will go a long way to ensure a secure financial future.
Pedro Sostre Web Analytics For Dummies Pedro Sostre Web Analytics For Dummies Новинка

Pedro Sostre Web Analytics For Dummies

1790.27 руб.
Performing your first Web site analysis just got a whole lot easier. Web Analytics For Dummies offers everything you need to know to nail down and pump up the ROI on your Web presence. It explains how to get the stats you need, then helps you analyze and apply that information to improve traffic and click-through rate on your Web site. You’ll discover: What to expect from Web analytics Definitions of key Web analytics terms Help in choosing the right analytics approach How to collect key data and apply it to site design or marketing Techniques for distinguishing human users from bots Tips on using Google and other free analytics tools Advice on choosing pay and subscription services A detailed and accurate analysis is crucial the success of your Web site. Web Analytics For Dummies helps you get it right the first time—and every time.
Brian Clifton Advanced Web Metrics with Google Analytics Brian Clifton Advanced Web Metrics with Google Analytics Новинка

Brian Clifton Advanced Web Metrics with Google Analytics

2652.57 руб.
This book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager. Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more. Gets you up and running with all the new tools in the revamped Google Analytics, and includes content requested by readers and users especially for new GA users Covers social media analytics features, advanced segmentation displays, multi-dashboard configurations, and using Top 20 reports Provides a detailed best-practices implementation guide covering advanced topics, such as how to set up GA to track dynamic web pages, banners, outgoing links, and contact forms Includes case studies and demonstrates how to optimize pay-per-click accounts, integrate AdSense, work with new reports and reporting tools, use ad version testing, and more Make your web site a more effective business tool with the detailed information and advice about Google Analytics in Advanced Web Metrics with Google Analytics, 3nd Edition.
Alberto Cordoba Understanding the Predictive Analytics Lifecycle Alberto Cordoba Understanding the Predictive Analytics Lifecycle Новинка

Alberto Cordoba Understanding the Predictive Analytics Lifecycle

3313.23 руб.
A high-level, informal look at the different stages of the predictive analytics cycle Understanding the Predictive Analytics Lifecycle covers each phase of the development of a predictive analytics initiative. Through the use of illuminating case studies across a range of industries that include banking, megaresorts, mobile operators, healthcare, manufacturing, and retail, the book successfully illustrates each phase of the predictive analytics cycle to create a playbook for future projects. Predictive business analytics involves a wide variety of inputs that include individuals' skills, technologies, tools, and processes. To create a successful analytics program or project to gain forward-looking insight into making business decisions and actions, all of these factors must properly align. The book focuses on developing new insights and understanding business performance based on extensive use of data, statistical and quantitative analysis, explanatory and predictive modeling, and fact-based management as input for human decisions. The book includes: An overview of all relevant phases: design, prepare, explore, model, communicate, and measure Coverage of the stages of the predictive analytics cycle across different industries and countries A chapter dedicated to each of the phases of the development of a predictive initiative A comprehensive overview of the entire analytic process lifecycle If you're an executive looking to understand the predictive analytics lifecycle, this is a must-read resource and reference guide.
Rachel Alt-Simmons Agile by Design. An Implementation Guide to Analytic Lifecycle Management Rachel Alt-Simmons Agile by Design. An Implementation Guide to Analytic Lifecycle Management Новинка

Rachel Alt-Simmons Agile by Design. An Implementation Guide to Analytic Lifecycle Management

3316.55 руб.
Achieve greater success by increasing the agility of analytics lifecycle management Agile by Design offers the insight you need to improve analytic lifecycle management while integrating the right analytics projects into different frameworks within your business. You will explore, in-depth, what analytics projects are and why they are set apart from traditional development initiatives. Beyond merely defining analytics projects, Agile by Design equips you with the information you need to apply agile methodologies in a way that tailors your approach to individual initiatives—and the needs of your projects and team. Lifecycle management is a complex subject area, and with the increasingly important integration of analytics into multiple facets of business models, understanding how to use agile tools while managing a product lifecycle is essential to maintaining a competitive edge in today's professional world. Gain an understanding of the principles, processes, and practices associated with effective analytic lifecycle management Discover techniques that will enable you to successfully initiate, plan, and execute analytic development projects with an eye for the opportunity to engage agile methodologies Understand agile development frameworks Identify which agile methodologies are best for different frameworks—and how to apply them throughout the analytic development lifecycle With analytics becoming increasingly important in today's business world, you need to understand and apply agile methodologies in order to meet rising standards of efficiency and effectiveness. Agile by Design is the perfect reference for project managers, CFOs, IT managers, and marketing managers who want to cultivate a relevant, forward-thinking lifecycle management style.
Mark Brown Graham Killer Analytics. Top 20 Metrics Missing from your Balance Sheet Mark Brown Graham Killer Analytics. Top 20 Metrics Missing from your Balance Sheet Новинка

Mark Brown Graham Killer Analytics. Top 20 Metrics Missing from your Balance Sheet

3316.55 руб.
Learn the secrets to using analytics to grow your business Analytics continues to trend as one of the hottest topics in the business community today. With ever-growing amounts of business data and evolving performance management/business intelligence architectures, how well your business does analyzing its data will differentiate you from your competition. Killer Analytics explores how you can use the muscle of analytics to measure new business elements. Author Mark Brown introduces 20 new metrics that can drive competitive advantage for your business, including social networks, sustainability, culture, innovation, employee satisfaction, and other key business elements. Shows organizations how to use analytics to measure key elements of business performance not traditionally measured Introduces 20 new metrics that drive competitive advantage Reveals how to measure social networking, sustainability, innovation, culture, and more Aside from the science and process of analytics, businesses need to think outside the box in terms of what they are measuring and how new analytical tools can be used to measure business elements such as innovation or sustainability. Opening the doors to a powerful new way of measuring your business, Killer Analytics saves you a small fortune on consultants with dynamic, forward-thinking advice for making the most of every component of your business.
Jocelyn Berard Accelerating Leadership Development. Practical Solutions for Building Your Organization's Potential Jocelyn Berard Accelerating Leadership Development. Practical Solutions for Building Your Organization's Potential Новинка

Jocelyn Berard Accelerating Leadership Development. Practical Solutions for Building Your Organization's Potential

2450.93 руб.
Proven strategies and innovative solutions for developing and retaining successful leaders Many organizations today are facing a crisis of leadership. As the Baby Boomer generation exits the workforce, companies are struggling to find qualified leaders to fill critical roles. Accelerating Leadership Development offers solutions for leadership development, management, and retention from award-winning development firm Global Knowledge. Accelerating Leadership Development provides a proven model to help companies develop high-potential employees with the competencies and knowledge capital to assume critical roles successfully. It includes practical and rigorous tools that enable organizations to identify targets and predict those targets' success with six measurable factors. With this proven development system, companies can develop a pipeline of ready leaders with high levels of engagement and retention. Features actionable, effective principles and strategies for leadership development using a results-oriented framework Chapters address communication and delegation strategies, effective feedback models, shifting of responsibility and accountability to direct reports, and contemporary coaching and development approaches Based on in-depth research and client interactions from one of the most prominent names in workforce development For any business that experiences a leadership failure or a lack of qualified leaders for vital positions, the consequences can be devastating. This practical and effective guide to leadership development offers real solutions for long-term excellence.
Julie Scholes Developing Expertise in Critical Care Nursing Julie Scholes Developing Expertise in Critical Care Nursing Новинка

Julie Scholes Developing Expertise in Critical Care Nursing

6101.78 руб.
Developing Expertise in Critical Care Nursing examines the development of professional expertise in critical care nursing, based on extensive research in clinical practice. It offers a repertoire of learning and assessment methods that enable practitioners to grow their own expertise and foster developments in others. Developing Expertise in Critical Care Nursing will be of interest to practitioners who aspire to advanced level practice in critical care and to all who facilitate this process. It debates the characteristics of expert practice and practice development and examines the acquisition of core skills, and career development in critical care using a role transition model.
Ashley Ormond How to Give Your Kids $1 Million Each! (And It Won't Cost You a Cent) Ashley Ormond How to Give Your Kids $1 Million Each! (And It Won't Cost You a Cent) Новинка

Ashley Ormond How to Give Your Kids $1 Million Each! (And It Won't Cost You a Cent)

1790.93 руб.
IT DOESN'T MATTER HOW MUCH YOU EARN OR HOW MUCH MONEY YOU HAVE—THERE IS A SIMPLE WAY FOR YOU TO GIVE YOUR KIDS $1 MILLION EACH—AND IT WON'T COST YOU A CENT! Based on the original bestseller and now fully updated, this simple plan is building wealth for thousands of families all over Australia. Follow this step-by-step guide to help you and your kids generate wealth and financial security. How to Give Your Kids $1 Million Each! Is a simple plan that just about anyone can follow. But you can give your children something even more valuable than $1 million—you can also provide them with the knowledge and skills to be able to manage their money and make it grow. Packed with useful tips, How to Give Your Kids $1 Million Each! doesn't involve any tricks, complex products, get-rich quick schemes or trading systems; just simple, actionable steps for you and your family. Using low-cost, tax-effective share and property investments—that you control—let compounding work its magic. And you only need to spend one hour per month on the plan. You can start the plan with as little as $1 per day and give your children a financial head start in life. So what are you waiting for—the earlier you start, the better!
William Rothwell J. Performance Consulting. Applying Performance Improvement in Human Resource Development William Rothwell J. Performance Consulting. Applying Performance Improvement in Human Resource Development Новинка

William Rothwell J. Performance Consulting. Applying Performance Improvement in Human Resource Development

8291.36 руб.
Praise for Performance Consulting «You hold in your hands an outstanding portrayal of the half-century evolution of performance improvement. Rothwell and his colleagues have written the most comprehensive performance consulting book on the market. From data collection and analysis to implementing solutions, Performance Consulting provides a roadmap to guide you on the path to becoming a successful performance consultant. The roadmap includes countless signposts in the form of exercises, processes, examples, tools, and advice to ensure you reach your final destination successfully.» —Elaine Biech, president, ebb associates and author of The Business of Consulting «This book provides a wealth of resources performance consultants can use for performance analysis and solution selection. The many case studies, references, and discussion questions throughout the text make this book both practical and substantive.» —Dana and Jim Robinson, co-authors of Performance Consulting: A Practical Guide for HR and Learning Professionals «In today's economic realities, performance consulting and performance improvement are critical to organizational success. The challenge for human resource development professionals is to shift the focus to performance improvement, not just applying classic training and learning solutions. Rothwell and his team have assembled perhaps the most comprehensive reference on this important field, complete with examples, illustrations, and a description of all of the pertinent models. This will be a 'must have' reference for any person involved in human resource development and human capital development.» —Jack Phillips Ph.D., chairman, ROI Institute, author of The Value of Learning
Frank Fabozzi J. Capital Budgeting. Theory and Practice Frank Fabozzi J. Capital Budgeting. Theory and Practice Новинка

Frank Fabozzi J. Capital Budgeting. Theory and Practice

4643.16 руб.
Capital investment decisions are a constant challenge to all levels of financial managers. Capital Budgeting: Theory and Practice shows you how to confront them using state-of-the-art techniques. Broken down into four comprehensive sections, Capital Budgeting: Theory and Practice explores and illustrates all aspects of the capital budgeting decision process. Pamela Peterson and Frank Fabozzi examine the critical issues and limitations of capital budgeting techniques with an in-depth analysis of: Classifying capital budgeting proposals Determining the relevant cash flows for capital budgeting proposals Assessing the economic value of a capital budgeting proposal using different techniques Incorporating risk into the capital budgeting decision Evaluating whether to lease or borrow-to-buy Capital Budgeting: Theory and Practice provides the knowledge, insight, and advice that will allow you to handle one of the most important aspects of your firm's financial management. Advanced enough for practitioners yet accessible enough for the novice, Capital Budgeting: Theory and Practice is your complete guide to understanding and benefiting from the essential techniques of capital budgeting.
Brad Williams Professional WordPress Plugin Development Brad Williams Professional WordPress Plugin Development Новинка

Brad Williams Professional WordPress Plugin Development

2984.23 руб.
Taking WordPress to the next level with advanced plugin development WordPress is used to create self-hosted blogs and sites, and it's fast becoming the most popular content management system (CMS) on the Web. Now you can extend it for personal, corporate and enterprise use with advanced plugins and this professional development guide. Learn how to create plugins using the WordPress plugin API: utilize hooks, store custom settings, craft translation files, secure your plugins, set custom user roles, integrate widgets, work with JavaScript and AJAX, create custom post types. You'll find a practical, solutions-based approach, lots of helpful examples, and plenty of code you can incorporate! Shows you how to develop advanced plugins for the most popular CMS platform today, WordPress Covers plugin fundamentals, how to create and customize hooks, internationalizing your site with translation files, securing plugins, how to create customer users, and ways to lock down specific areas for use in corporate settings Delves into advanced topics, including creating widgets and metaboxes, debugging, using JavaScript and AJAX, Cron integration, custom post types, short codes, multi site functions, and working with the HTTP API Includes pointers on how to debug, profile and optimize your code, and how to market your custom plugin Learn advanced plugin techniques and extend WordPress into the corporate environment.
Mark Nigrini Forensic Analytics. Methods and Techniques for Forensic Accounting Investigations Mark Nigrini Forensic Analytics. Methods and Techniques for Forensic Accounting Investigations Новинка

Mark Nigrini Forensic Analytics. Methods and Techniques for Forensic Accounting Investigations

6633.09 руб.
Discover how to detect fraud, biases, or errors in your data using Access or Excel With over 300 images, Forensic Analytics reviews and shows how twenty substantive and rigorous tests can be used to detect fraud, errors, estimates, or biases in your data. For each test, the original data is shown with the steps needed to get to the final result. The tests range from high-level data overviews to assess the reasonableness of data, to highly focused tests that give small samples of highly suspicious transactions. These tests are relevant to your organization, whether small or large, for profit, nonprofit, or government-related. Demonstrates how to use Access, Excel, and PowerPoint in a forensic setting Explores use of statistical techniques such as Benford's Law, descriptive statistics, correlation, and time-series analysis to detect fraud and errors Discusses the detection of financial statement fraud using various statistical approaches Explains how to score locations, agents, customers, or employees for fraud risk Shows you how to become the data analytics expert in your organization Forensic Analytics shows how you can use Microsoft Access and Excel as your primary data interrogation tools to find exceptional, irregular, and anomalous records.
Evans Alvin Creating a Tipping Point: Strategic Human Resources in Higher Education. ASHE Higher Education Report, Volume 38, Number 1 Evans Alvin Creating a Tipping Point: Strategic Human Resources in Higher Education. ASHE Higher Education Report, Volume 38, Number 1 Новинка

Evans Alvin Creating a Tipping Point: Strategic Human Resources in Higher Education. ASHE Higher Education Report, Volume 38, Number 1

1923.6 руб.
In a turbulent, unstable era of severe financial pressures, the development of strategic human resource (HR) practices has become an urgent mandate in higher education. With significant and widespread institutional shifts resulting from globalization, heightened competition, and rapid innovation, educational leaders must optimize their most significant resource—human capital—and align HR strategies, structures, and processes with organizational goals. Due to substantial cuts in state appropriations and rapidly diminishing budgets, public institutions of higher education in particular are struggling to realign resources and programs to fulfill their educational missions and maintain academic quality, while simultaneously responding to complex external legislative and accreditation mandates. In light of these challenges, Creating a Tipping Point: Strategic Human Resources in Higher Education breaks new ground by presenting a research-based approach that supports the evolution of HR practices from siloed, transactional models to strategic operations that serve the entire university. This monograph provides a concrete, progressive road map to developing organizational capabilities in support of the university's academic mission and illustrates this pathway with examples drawn from public research universities. It offers strategies, tools, metrics, and action steps that support the development of an effective and efficient strategic HR operation in higher education. For institutions seeking to implement strategic HR, this book is a practical and invaluable resource.
James Cochran J. INFORMS ABOK James Cochran J. INFORMS ABOK Новинка

James Cochran J. INFORMS ABOK

9949.64 руб.
Standardizes the definition and framework of analytics ABOK stands for Analytics Body of Knowledge. Based on the authors’ definition of analytics—which is “a process by which a team of people helps an organization make better decisions (the objective) through the analysis of data (the activity)”– this book from Institute for Operations Research and the Management Sciences (INFORMS) represents the perspectives of some of the most respected experts on analytics. The INFORMS ABOK documents the core concepts and skills with which an analytics professional should be familiar; establishes a dynamic resource that will be used by practitioners to increase their understanding of analytics; and, presents instructors with a framework for developing academic courses and programs in analytics. The INFORMS ABOK offers in-depth insight from peer-reviewed chapters that provide readers with a better understanding of the dynamic field of analytics. Chapters cover: Introduction to Analytics; Getting Started with Analytics; The Analytics Team; The Data; Solution Methodology; Model Building; Machine Learning; Deployment and Life Cycle Management; and The Blossoming Analytics Talent Pool: An Overview of the Analytics Ecosystem. Across industries and academia, readers with various backgrounds in analytics – from novices who are interested in learning more about the basics of analytics to experienced professionals who want a different perspective on some aspect of analytics – will benefit from reading about and implementing the concepts and methods covered by the INFORMS ABOK.
Omer Artun Predictive Marketing. Easy Ways Every Marketer Can Use Customer Analytics and Big Data Omer Artun Predictive Marketing. Easy Ways Every Marketer Can Use Customer Analytics and Big Data Новинка

Omer Artun Predictive Marketing. Easy Ways Every Marketer Can Use Customer Analytics and Big Data

1923.6 руб.
Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences. You'll learn how to use machine-learning technologies to improve customer acquisition and customer growth, and how to identify and re-engage at-risk or lapsed customers by implementing an easy, automated approach to predictive analytics. Much more than just theory and testament to the power of personalized marketing, this book focuses on action, helping you understand and actually begin using this revolutionary approach to the customer experience. Predictive analytics can finally make personalized marketing a reality. For the first time, predictive marketing is accessible to all marketers, not just those at large corporations – in fact, many smaller organizations are leapfrogging their larger counterparts with innovative programs. This book shows you how to bring predictive analytics to your organization, with actionable guidance that get you started today. Implement predictive marketing at any size organization Deliver a more personalized marketing experience Automate predictive analytics with machine learning technology Base marketing decisions on concrete data rather than unproven ideas Marketers have long been talking about delivering personalized experiences across channels. All marketers want to deliver happiness, but most still employ a one-size-fits-all approach. Predictive Marketing provides the information and insight you need to lift your organization out of the campaign rut and into the rarefied atmosphere of a truly personalized customer experience.
Bill Franks The Analytics Revolution. How to Improve Your Business By Making Analytics Operational In The Big Data Era Bill Franks The Analytics Revolution. How to Improve Your Business By Making Analytics Operational In The Big Data Era Новинка

Bill Franks The Analytics Revolution. How to Improve Your Business By Making Analytics Operational In The Big Data Era

3313.23 руб.
Lead your organization into the industrial revolution of analytics with The Analytics Revolution The topics of big data and analytics continue to be among the most discussed and pursued in the business world today. While a decade ago many people still questioned whether or not data and analytics would help improve their businesses, today virtually no one questions the value that analytics brings to the table. The Analytics Revolution focuses on how this evolution has come to pass and explores the next wave of evolution that is underway. Making analytics operational involves automating and embedding analytics directly into business processes and allowing the analytics to prescribe and make decisions. It is already occurring all around us whether we know it or not. The Analytics Revolution delves into the requirements for laying a solid technical and organizational foundation that is capable of supporting operational analytics at scale, and covers factors to consider if an organization is to succeed in making analytics operational. Along the way, you'll learn how changes in technology and the business environment have led to the necessity of both incorporating big data into analytic processes and making them operational. The book cuts straight through the considerable marketplace hype and focuses on what is really important. The book includes: An overview of what operational analytics are and what trends lead us to them Tips on structuring technology infrastructure and analytics organizations to succeed A discussion of how to change corporate culture to enable both faster discovery of important new analytics and quicker implementation cycles of what is discovered Guidance on how to justify, implement, and govern operational analytics The Analytics Revolution gives you everything you need to implement operational analytic processes with big data.
Elaine Henry Equity Asset Valuation Elaine Henry Equity Asset Valuation Новинка

Elaine Henry Equity Asset Valuation

6633.09 руб.
Navigate equity investments and asset valuation with confidence Equity Asset Valuation, Third Edition blends theory and practice to paint an accurate, informative picture of the equity asset world. The most comprehensive resource on the market, this text supplements your studies for the third step in the three-level CFA certification program by integrating both accounting and finance concepts to explore a collection of valuation models and challenge you to determine which models are most appropriate for certain companies and circumstances. Detailed learning outcome statements help you navigate your way through the content, which covers a wide range of topics, including how an analyst approaches the equity valuation process, the basic DDM, the derivation of the required rate of return within the context of Markowitz and Sharpe's modern portfolio theory, and more. Equity investments encompass the buying and holding of shares of stock in the anticipation of collecting income from dividends and capital gains. Determining which shares will be profitable is key, and an array of valuation techniques is applied on today's market to decide which stocks are ripe for investment and which are best left out of your portfolio. Access the most comprehensive equity asset valuation text on the market Leverage detailed learning outcome statements that focus your attention on key concepts, and guide you in applying the material accurately and effectively Explore a wide range of essential topics, such as the free cash flow approach, valuation using Graham and Dodd type concepts of earning power, associated market multiples, and residual income models Improve your study efforts by leveraging the text during your CFA certification program prep Equity Asset Valuation, Third Edition is a comprehensive, updated text that guides you through the information you need to know to fully understand the general analysis of equity investments.
Heather Staker The Blended Workbook. Learning to Design the Schools of our Future Heather Staker The Blended Workbook. Learning to Design the Schools of our Future Новинка

Heather Staker The Blended Workbook. Learning to Design the Schools of our Future

2450.93 руб.
Successfully implement a blended learning program with this step-by-step guide! The Blended Workbook: Learning to Design the Schools of Our Future is the practical companion to Blended: Using Disruptive Innovation to Improve Schools. Through real-world implementation exercises it will help you get the most out of the text. From understanding the basics of blended learning to fine-tuning your current program, this workbook gives you hands-on practice that will expand your knowledge base and help you develop a plan for your own classroom or school to create a student-centered education design that personalizes for all students. Key points drawn from over 50 case studies illustrate what works, what doesn't, and how to build a successful blended-learning program. This workbook's organizational structure allows you to jump in at any point to access field-tested exercises that will deepen your understanding of the design process. Blended learning is inspiring K–12 educators with an improved student experience that includes the best of face-to-face and online learning formats to personalize learning and deepen engagement. This workbook provides hands-on training exercises that help you design and implement an effective program with practical guidance from the experts. You will: Examine case studies that illustrate blended learning Solidify your understanding of effective blended-learning design Complete illustrative exercises to further your implementation expertise Evaluate the many paths blended learning can take, and implement what works best for your students Blended learning is a proven, highly rewarding learning strategy. However, the success of your program relies on proper design and implementation. As a companion to Blended this hands-on workbook helps you reap the benefits and strengthen your expertise.
Jeff Sauro Customer Analytics For Dummies Jeff Sauro Customer Analytics For Dummies Новинка

Jeff Sauro Customer Analytics For Dummies

1989.26 руб.
The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions. Customer Analytics For Dummies gets you up to speed on what you should be testing. You'll also find current information on how to leverage A/B testing, social media's role in the post-purchasing analytics, usability metrics, prediction and statistics, and much more to effectively manage the customer experience. Written by a highly visible expert in the area of customer analytics, this guide will have you up and running on putting customer analytics into practice at your own business in no time. Shows you what to measure, how to measure, and ways to interpret the data Provides real-world customer analytics examples from companies such as Wikipedia, PayPal, and Walmart Explains how to use customer analytics to make smarter business decisions that generate more loyal customers Offers easy-to-digest information on understanding each stage of the customer journey Whether you're part of a Customer Engagement team or a product, marketing, or design professional looking to get a leg up, Customer Analytics For Dummies has you covered.
David Lavinsky Start at the End. How Companies Can Grow Bigger and Faster by Reversing Their Business Plan David Lavinsky Start at the End. How Companies Can Grow Bigger and Faster by Reversing Their Business Plan Новинка

David Lavinsky Start at the End. How Companies Can Grow Bigger and Faster by Reversing Their Business Plan

1524.89 руб.
Re-focus your business plan and achieve the success your business deserves Business owners, and their teams, often lose their way in the midst of the day-to-day stress of generating sales and profits. Whether your goal is selling millions of your product, expanding operations to a new location, or generating more profits, Start at the End offers a unique approach and action steps for business owners and entrepreneurs to redevelop your business plan and achieve ultimate success. You'll learn how to re-create your long-term vision and then make continuous progress in achieving that vision while continuing to hit your short-term goals. Start at the End offers inspiring stories of other entrepreneurs who have achieved significant success in this area, as well as easy-to-follow exercises and next steps. Shows how to develop a realistic business and financial model based on market data Explains how to identify and pursue new opportunities, raise capital, and build growth strategies Start at the End gives business owners a chance to take a step back, re-evaluate your business, and redesign your business plan to achieve the success you dreamed of when you first launched your company.
Marty Seldman Executive Stamina. How to Optimize Time, Energy, and Productivity to Achieve Peak Performance Marty Seldman Executive Stamina. How to Optimize Time, Energy, and Productivity to Achieve Peak Performance Новинка

Marty Seldman Executive Stamina. How to Optimize Time, Energy, and Productivity to Achieve Peak Performance

2188.92 руб.
Executive Stamina combines the wisdom and methodology of the best executive coaching with the cutting-edge training techniques of world-class athletes to help busy, stressed-out executives achieve peak performance. This holistic approach to executive performance uses practical tips and tools to help you maximize your career potential, maintain your physical health, and stay aligned with your personal values. Executive Stamina is all you need to learn how to optimize your time, energy, and productivity to achieve more and live better.
Dee Power Inside Secrets to Venture Capital Dee Power Inside Secrets to Venture Capital Новинка

Dee Power Inside Secrets to Venture Capital

4643.16 руб.
The inside story on finding the capital your business needs to grow When it comes to finding capital–and the right investors for your business–entrepreneurs need all the help they can get. Brian Hill and Dee Power spent three years surveying 250 venture capital firms to find out what venture capitalists look for when putting their money in young businesses. Their results will give you all the tools you need to make smart decisions and avoid pitfalls and unnecessary risks, including: * How to create and present a business plan to investors * Profiles of venture capitalists in action * Enlightening true tales in venture capital * How to organize a quality management team to attract investors * The truth about referrals * Tips on valuing your company realistically * Doing due diligence: scams, vultures, and bottom feeders * Negotiating the best terms for you and your business Inside Secrets to Venture Capital will show you what it takes to attract the investors and the money you need to grow. It's everything you need to know to play the venture capital game–and win . . .
Barry Burd A. Android Application Development All-in-One For Dummies Barry Burd A. Android Application Development All-in-One For Dummies Новинка

Barry Burd A. Android Application Development All-in-One For Dummies

2652.57 руб.
Your all-encompassing guide to learning Android app development If you're an aspiring or beginning programmer interested in creating apps for the Android market—which grows in size and downloads every day—this is your comprehensive, one-stop guide. Android Application Development All-in-One For Dummies covers the information you absolutely need to get started developing apps for Android. Inside, you'll quickly get up to speed on Android programming concepts and put your new knowledge to use to manage data, program cool phone features, refine your applications, navigate confidently around the Android native development kit, and add important finishing touches to your apps. Covering the latest features and enhancements to the Android Software Developer's Kit, this friendly, hands-on guide walks you through Android programming basics, shares techniques for developing great Android applications, reviews Android hardware, and much more. All programming examples, including the sample application, are available for download from the book's website Information is carefully organized and presented in an easy-to-follow format 800+ pages of content make this an invaluable resource at an unbeatable price Written by an expert Java educator, Barry Burd, who authors the bestselling Java For Dummies Go from Android newbie to master programmer in no time with the help of Android Application Development All-in-One For Dummies!
Frans Weert de Bank and Insurance Capital Management Frans Weert de Bank and Insurance Capital Management Новинка

Frans Weert de Bank and Insurance Capital Management

5770.79 руб.
In the aftermath of the financial crisis, capital management has become a critical factor in value creation for banks and other financial institutions. Although complex and subject to regulatory change, the strategic importance of capital management became apparent during the crisis and has moved the subject to the top of corporate agendas. Bank and Insurance Capital Management is an essential guide to help banks and insurance companies understand and manage their capital position. Bridging the gap between theory and practice, it provides proven techniques for managing bank capital, as well as explaining key capital management perspectives, including accounting, regulatory, risk and capital management and corporate finance. It also shows how to analyze a firm's stakeholders such as depositors, policy holders, debt holders and shareholders, and manage their expectations, and how to align risk and capital management so as to best optimize the return on capital and preserve capital in periods of stress. Economic capital is also discussed in depth, as are the practicalities of bank and insurance M&A, and the book also shows how financial innovations can be used to optimise the capital position and how diversification effects are reflected in the capital position. This book will arm readers with the knowledge and skills needed to understand how capital management can improve capital structure and performance, achieving an optimal cost of, and return on capital, creating value as a result.
Colin Barrow Business Plans For Dummies Colin Barrow Business Plans For Dummies Новинка

Colin Barrow Business Plans For Dummies

1986.61 руб.
Your one-stop guide to creating a winning business plan from scratch Whether you're starting a new business or growing an established one, you'll need a solid business plan to get you where you want to go. Revised for today's rocky economic climate, this edition of the UK's bestselling business plan guide gives you what you need to map out your business strategy and stay on course – including a complete sample plan that you can easily adapt for your business! Chart your course – assess the current state of your business and where you'd like to take it, and establish clear, achievable objectives Get to know your customers – learn the latest techniques for getting a better idea of who your customers are and what they want Scope out the competition – find out who your competitors are and what it'll take to get your share of the market pie (and theirs) Sort out your finances – construct a value chain, examine your cash flow and calculate a sensible budget Enter the Dragons' Den – convince bankers, investors, venture capitalists and other funding sources your business is a good investment Read the tea leaves – learn to decipher changing cultural, political and technological trends and to alter your strategies as needed Open the book and find: Tips on developing a sure-fire business strategy How to set realistic objectives Forecasting and budgeting strategies Keys to writing a motivational mission statement How to decipher the latest consumer trends Advice on building your brand and brand loyalty Tips for seeing and seizing opportunities before the competition Ways to adapt your plan to economic change Learn to: Prepare a watertight business strategy Assess the marketplace Devise a sensible forecast and budget
Jared Dean Big Data, Data Mining, and Machine Learning. Value Creation for Business Leaders and Practitioners Jared Dean Big Data, Data Mining, and Machine Learning. Value Creation for Business Leaders and Practitioners Новинка

Jared Dean Big Data, Data Mining, and Machine Learning. Value Creation for Business Leaders and Practitioners

3979.85 руб.
With big data analytics comes big insights into profitability Big data is big business. But having the data and the computational power to process it isn't nearly enough to produce meaningful results. Big Data, Data Mining, and Machine Learning: Value Creation for Business Leaders and Practitioners is a complete resource for technology and marketing executives looking to cut through the hype and produce real results that hit the bottom line. Providing an engaging, thorough overview of the current state of big data analytics and the growing trend toward high performance computing architectures, the book is a detail-driven look into how big data analytics can be leveraged to foster positive change and drive efficiency. With continued exponential growth in data and ever more competitive markets, businesses must adapt quickly to gain every competitive advantage available. Big data analytics can serve as the linchpin for initiatives that drive business, but only if the underlying technology and analysis is fully understood and appreciated by engaged stakeholders. This book provides a view into the topic that executives, managers, and practitioners require, and includes: A complete overview of big data and its notable characteristics Details on high performance computing architectures for analytics, massively parallel processing (MPP), and in-memory databases Comprehensive coverage of data mining, text analytics, and machine learning algorithms A discussion of explanatory and predictive modeling, and how they can be applied to decision-making processes Big Data, Data Mining, and Machine Learning provides technology and marketing executives with the complete resource that has been notably absent from the veritable libraries of published books on the topic. Take control of your organization's big data analytics to produce real results with a resource that is comprehensive in scope and light on hyperbole.
Stephen Fink Leading for Professional Learning. What Successful Principals do to Support Teaching Practice Stephen Fink Leading for Professional Learning. What Successful Principals do to Support Teaching Practice Новинка

Stephen Fink Leading for Professional Learning. What Successful Principals do to Support Teaching Practice

2255.25 руб.
Support teachers with more effective instructional leadership Leading for Professional Learning offers field-tested guidance to help school leaders more effectively support teachers’ professional development. Leadership is crucial to professional learning, providing the necessary systems and structures that enable teachers to improve their own practice and in turn, improve student learning. With an illustrative case study, this book provides invaluable guidance, packed with practical tools, processes, and expert advice. Because each school differs in terms of strengths and needs, this book steers away from prescriptivism and shows you how to construct a support plan tailored to your unique context. Specific teaching and leadership frameworks guide you through the process of examination, discovery, and execution, equipping you with the necessary tools and insight you need to make positive changes for your teachers – and ultimately, your students. A must-read resource for principals, administrators, and other school and district leadership, this book helps you set your school on the path to continuous improvement. Determine your school’s professional learning needs Leverage existing support structures for the greatest effect Understand the role of leadership in sponsoring and following up on professional learning Ensure intentional changes in teacher practice and student learning Empowering teachers to improve their craft goes beyond merely offering opportunity; it requires collaboration with teachers every step of the way, a deep understanding of how best to support professional learning, a clear set of goals for both individual sessions and an overarching mission, and the necessary technical and relational support required to see these opportunities through. Written by experts from the University of Washington Center for Educational Leadership, Leading for Professional Learning provides real-world advice that has been proven effective in school districts across the nation.
Grigory Gerasimov The South Korean economic development experience: smart cities, green growth, public toilets, land and capital markets Grigory Gerasimov The South Korean economic development experience: smart cities, green growth, public toilets, land and capital markets Новинка

Grigory Gerasimov The South Korean economic development experience: smart cities, green growth, public toilets, land and capital markets

120 руб.
This book examines Policies for Development in Korea and explores the opportunities and challenges faced by Korea in harnessing technology for economic growth. A central goals of this book is to share practical cases from South Korea for those aspiring to become global professionals who contribute and resolve remaining challenges of developing countries. Topics covered include export-oriented industrialization, smart cities, government reforms, green growth, land and capital markets.
Tony Boobier Analytics for Insurance. The Real Business of Big Data Tony Boobier Analytics for Insurance. The Real Business of Big Data Новинка

Tony Boobier Analytics for Insurance. The Real Business of Big Data

6633.09 руб.
The business guide to Big Data in insurance, with practical application insight Big Data and Analytics for Insurers is the industry-specific guide to creating operational effectiveness, managing risk, improving financials, and retaining customers. Written from a non-IT perspective, this book focusses less on the architecture and technical details, instead providing practical guidance on translating analytics into target delivery. The discussion examines implementation, interpretation, and application to show you what Big Data can do for your business, with insights and examples targeted specifically to the insurance industry. From fraud analytics in claims management, to customer analytics, to risk analytics in Solvency 2, comprehensive coverage presented in accessible language makes this guide an invaluable resource for any insurance professional. The insurance industry is heavily dependent on data, and the advent of Big Data and analytics represents a major advance with tremendous potential – yet clear, practical advice on the business side of analytics is lacking. This book fills the void with concrete information on using Big Data in the context of day-to-day insurance operations and strategy. Understand what Big Data is and what it can do Delve into Big Data's specific impact on the insurance industry Learn how advanced analytics can revolutionise the industry Bring Big Data out of IT and into strategy, management, marketing, and more Big Data and analytics is changing business – but how? The majority of Big Data guides discuss data collection, database administration, advanced analytics, and the power of Big Data – but what do you actually do with it? Big Data and Analytics for Insurers answers your questions in real, everyday business terms, tailored specifically to the insurance industry's unique needs, challenges, and targets.
Paul Mladjenovic Precious Metals Investing For Dummies Paul Mladjenovic Precious Metals Investing For Dummies Новинка

Paul Mladjenovic Precious Metals Investing For Dummies

1660.43 руб.
In recent years, metals have been among the safest and most lucrative investments around, but they are not entirely risk free. Before you begin investing or trading in metals, you need authoritative information and proven investment strategies. You need Precious Metal Investing For Dummies. This straightforward guide eases you into the precious metals market with sound advice on trading and owning these profitable investments, including gold, silver, platinum, and uranium, as well as high-demand base metals such as zinc and copper. You’ll learn how to research their market performance and choose among an array of proven trading plans and strategies. Plus, you’ll get savvy advice on how to choose a broker, buy stocks and futures that involve metals, maximize your investment return, and minimize your risk. Discover how to: Evaluate the different metals Add metals to your portfolio Decide whether you’re an investor or a trader Identify your metal-investment goals Weigh the risks and benefits of metals investing Buy physical metals Use technical analysis to evaluate opportunities Make long-term investments in precious metals Diversify your metals investments Analyze base-metals companies Purchase numismatic coins Add metals to your mutual fund or ETF portfolio Understand how politics effects metals prices Metals can be an important and valuable addition to any investment portfolio or retirement plan. Make the most out of your investment with Precious Metal Investing For Dummies.
Colin McFarlane Learning the City. Knowledge and Translocal Assemblage Colin McFarlane Learning the City. Knowledge and Translocal Assemblage Новинка

Colin McFarlane Learning the City. Knowledge and Translocal Assemblage

1853.95 руб.
Learning the City: Translocal Assemblage and Urban Politics critically examines the relationship between knowledge, learning, and urban politics, arguing both for the centrality of learning for political strategies and developing a progressive international urbanism. Presents a distinct approach to conceptualising the city through the lens of urban learning Integrates fieldwork conducted in Mumbai's informal settlements with debates on urban policy, political economy, and development Considers how knowledge and learning are conceived and created in cities Addresses the way knowledge travels and opportunities for learning about urbanism between North and South
Kelly McGuire A. The Analytic Hospitality Executive. Implementing Data Analytics in Hotels and Casinos Kelly McGuire A. The Analytic Hospitality Executive. Implementing Data Analytics in Hotels and Casinos Новинка

Kelly McGuire A. The Analytic Hospitality Executive. Implementing Data Analytics in Hotels and Casinos

2984.89 руб.
Targeted analytics to address the unique opportunities in hospitality and gaming The Analytic Hospitality Executive helps decision makers understand big data and how it can drive value in the industry. Written by a leading business analytics expert who specializes in hospitality and travel, this book draws a direct link between big data and hospitality, and shows you how to incorporate analytics into your strategic management initiative. You'll learn which data types are critical, how to identify productive data sources, and how to integrate analytics into multiple business processes to create an overall analytic culture that turns information into insight. The discussion includes the tools and tips that help make it happen, and points you toward the specific places in your business that could benefit from advanced analytics. The hospitality and gaming industry has unique needs and opportunities, and this book's targeted guidance provides a roadmap to big data benefits. Like most industries, the hospitality and gaming industry is experiencing a rapid increase in data volume, variety, and velocity. This book shows you how to corral this growing current, and channel it into productive avenues that drive better business. Understand big data and analytics Incorporate analytics into existing business processes Identify the most valuable data sources Create a strategic analytic culture that drives value Although the industry is just beginning to recognize the value of big data, it's important to get up to speed quickly or risk losing out on benefits that could drive business to greater heights. The Analytic Hospitality Executive provides a targeted game plan from an expert on the inside, so you can start making your data work for you.
Evan Stubbs Big Data, Big Innovation. Enabling Competitive Differentiation through Business Analytics Evan Stubbs Big Data, Big Innovation. Enabling Competitive Differentiation through Business Analytics Новинка

Evan Stubbs Big Data, Big Innovation. Enabling Competitive Differentiation through Business Analytics

3979.85 руб.
A practical guide to leveraging your data to spur innovation and growth Your business generates reams of data, but what do you do with it? Reporting is only the beginning. Your data holds the key to innovation and growth – you just need the proper analytics. In Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics, author Evan Stubbs explores the potential gold hiding in your un-mined data. As Chief Analytics Officer for SAS Australia/New Zealand, Stubbs brings an industry insider's perspective to guide you through pattern recognition, analysis, and implementation. Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics details a groundbreaking approach to ensuring your company's upward trajectory. Use this guide to leverage your customer information, financial reports, performance metrics, and more to build a rock-solid foundation for future growth. Build an effective analytics team, and empower them with the right tools Learn how big data drives both evolutionary and revolutionary innovation, and who should be responsible Identify data collection and analysis opportunities and implement action plans Design the platform that suits your company's current and future needs Quantify performance with statistics, programming, and research for a more complete picture of operations Effective management means combining data, people, and analytics to create a synergistic force for innovation and growth. If you want your company to move forward with confidence, Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics can show you how to use what you already have and acquire what you need to succeed.
James Taylor Leaders and Innovators. How Data-Driven Organizations Are Winning with Analytics James Taylor Leaders and Innovators. How Data-Driven Organizations Are Winning with Analytics Новинка

James Taylor Leaders and Innovators. How Data-Driven Organizations Are Winning with Analytics

3313.23 руб.
An integrated, strategic approach to higher-value analytics Leaders and Innovators: How Data-Driven Organizations Are Winning with Analytics shows how businesses leverage enterprise analytics to gain strategic insights for profitability and growth. The key factor is integrated, end-to-end capabilities that encompass data management and analytics from a business and IT perspective; with analytics running inside a database where the data reside, everyday analytical processes become streamlined and more efficient. This book shows you what analytics is, what it can do, and how you can integrate old and new technologies to get more out of your data. Case studies and examples illustrate real-world scenarios in which an optimized analytics system revolutionized an organization's business. Using in-database and in-memory analytics along with Hadoop, you'll be equipped to improve performance while reducing processing time from days or weeks to hours or minutes. This more strategic approach uncovers the opportunities hidden in your data, and the detailed guidance to optimal data management allows you to break through even the biggest data challenges. With data coming in from every angle in a constant stream, there has never been a greater need for proactive and agile strategies to overcome these struggles in a volatile and competitive economy. This book provides clear guidance and an integrated strategy for organizations seeking greater value from their data and becoming leaders and innovators in the industry. Streamline analytics processes and daily tasks Integrate traditional tools with new and modern technologies Evolve from tactical to strategic behavior Explore new analytics methods and applications The depth and breadth of analytics capabilities, technologies, and potential makes it a bottomless well of insight. But too many organizations falter at implementation—too much, not enough, or the right amount in the wrong way all fail to deliver what an optimized and integrated system could. Leaders and Innovators: How Data-Driven Organizations Are Winning with Analytics shows you how to create the system your organization needs to dramatically improve performance, increase profitability, and drive innovation at all levels for the present and future.
Tony Martin Investing For Canadians For Dummies Tony Martin Investing For Canadians For Dummies Новинка

Tony Martin Investing For Canadians For Dummies

1989.26 руб.
Learn to: Establish your financial goals Make smart, profitable investment decisions in any economic climate Diversify your portfolio Conquer investing obstacles Become a savvy investor with this completely revised and updated guide Want to take charge of your financial future? This friendly guide has been thoroughly updated to provide you with the latest insights into smart investing, from weighing your investment options (such as stocks, real estate, and small business) to understanding risks and returns, managing your portfolio, and much more. Get time-tested investment advice – expert authors Eric Tyson and Tony Martin share their extensive knowledge and reveal how to invest in challenging markets Discover all the fundamentals of investing – explore your investment choices, weigh risks and returns, choose the right investment mix, and protect your assets Build wealth with stocks, bonds, and mutual funds – use indexes, understand prices, minimize costs, and diversify your investments Get rich with real estate – find the right property, evaluate the market, finance your investments, work with agents, and close the deal Start, buy, or invest in a business – write a business plan, consider a franchise, and improve profitability Manage education and retirement savings plans – establish your goals, evaluate your investment options, and tame your taxes Investigate the best investing resources – determine which sources on the air, in print, and online offer you valuable information – and which you should avoid Open the book and find: How to develop an investment strategy that fits your goals and personality Recommendations on the best stock, bond, and money market funds The best times to buy and sell stocks and bonds The scoop on exchange-traded and index funds How to make the most of your Tax-Free Savings Account Tips for reading and analyzing financial reports How to make safe and profitable real estate investments
Mark Pollard Salesforce Marketing Cloud For Dummies Mark Pollard Salesforce Marketing Cloud For Dummies Новинка

Mark Pollard Salesforce Marketing Cloud For Dummies

1790.27 руб.
Salesforce Marketing Cloud: Take your digital marketing on a journey! Everything seems to be moving to the cloud these days—and digital marketing is no exception! Salesforce Marketing Cloud For Dummies guides you through the use of Salesforce's exciting suite of cloud-based digital marketing solutions, which have the power to help you plan, personalize, and optimize your customers' journey. Written by a leader of the Salesforce training and development team, Salesforce Marketing Cloud users will find essential information on using the suite of tools and tips and tricks that only an insider would be able to share. With easy-to-follow instructions, this guide helps you discover how to incorporate your data sets into the tools to create models, campaigns, and customer maps that enable you to create a positive experience for your customers. As Salesforce.com's multi-channel digital marketing platform, the Salesforce Marketing Cloud focuses on helping you manage one-on-one customer journeys. Leveraging a variety of features, this suite of tools offers email marketing, mobile marketing, social media marketing, content and messaging, predictive intelligence, and more. Your ability to navigate these features and functions will determine your digital marketing campaign's success, so it's critical that you make the most of this tool! Navigate and manage the Salesforce Marketing Cloud Define and understand your customers' journeys—and how you fit into them Engage your customers across devices, ensuring consistent communication Use predictive data to optimize engagement Salesforce Marketing Cloud For Dummies helps you make the most of your investment in the digital marketing world!
Peter Harris Commercial Real Estate Investing For Dummies Peter Harris Commercial Real Estate Investing For Dummies Новинка

Peter Harris Commercial Real Estate Investing For Dummies

1527.54 руб.
Thinking about becoming a commercial real estate investor? Commercial Real Estate Investing For Dummies covers the entire process, offering practical advice on negotiation and closing win-win deals and maximizing profit. From office buildings to shopping centers to apartment buildings, it helps you pick the right properties at the right time for the right price. Yes, there is a fun and easy way to break into commercial real estate, and this is it. This comprehensive handbook has it all. You’ll learn how to find great properties, size up sellers, finance your investments, protect your assets, and increase your property’s value. You’ll discover the upsides and downsides of the various types of investments, learn the five biggest myths of commercial real estate investment, find out how to recession-proof your investment portfolio, and more. Discover how to: Get leads on commercial property investments Determine what a property is worth Find the right financing for you Handle inspections and fix problems Make big money in land development Manage your properties or hire a pro Exploit the tax advantages of commercial real estate Find out what offer a seller really-really wants Perform due diligence before you make a deal Raise capital by forming partnerships Investing in commercial property can make you rich in any economy. Get Commercial Real Estate For Dummies, and find out how.
Angela Hope-Murray Ayurveda For Dummies Angela Hope-Murray Ayurveda For Dummies Новинка

Angela Hope-Murray Ayurveda For Dummies

1328.21 руб.
Rebalance your mind, body and spirit—the natural way! Ayurveda is an ancient system of prevention and treatment of illness by maintaining balance in the body, mind, and spirit according to your individual body type. Ayurveda For Dummies provides you with a comprehensive introduction to this area of complementary medicine, considering the origins and history of Ayurveda as well as practical guidance on utilizing the correct balance of nutrition and exercise, herbal remedies, yoga, and Ayurvedic massage to treat ailments and maintain a healthy, happy lifestyle. Helps you develop a diet based on your body type Advises you on ways to optimize your health by exercising to suit your body type Gives you trusted info on stretching your body with Yoga This hands-on, friendly guide helps you understand your body type and restore balance to your life using the principles of Ayurveda.
Trevor Strome L. Healthcare Analytics for Quality and Performance Improvement Trevor Strome L. Healthcare Analytics for Quality and Performance Improvement Новинка

Trevor Strome L. Healthcare Analytics for Quality and Performance Improvement

4974.82 руб.
Improve patient outcomes, lower costs, reduce fraud—all with healthcare analytics Healthcare Analytics for Quality and Performance Improvement walks your healthcare organization from relying on generic reports and dashboards to developing powerful analytic applications that drive effective decision-making throughout your organization. Renowned healthcare analytics leader Trevor Strome reveals in this groundbreaking volume the true potential of analytics to harness the vast amounts of data being generated in order to improve the decision-making ability of healthcare managers and improvement teams. Examines how technology has impacted healthcare delivery Discusses the challenge facing healthcare organizations: to leverage advances in both clinical and information technology to improve quality and performance while containing costs Explores the tools and techniques to analyze and extract value from healthcare data Demonstrates how the clinical, business, and technology components of healthcare organizations (HCOs) must work together to leverage analytics Other industries are already taking advantage of big data. Healthcare Analytics for Quality and Performance Improvement helps the healthcare industry make the most of the precious data already at its fingertips for long-overdue quality and performance improvement.
Nicole Gravagna Venture Capital For Dummies Nicole Gravagna Venture Capital For Dummies Новинка

Nicole Gravagna Venture Capital For Dummies

1790.27 руб.
Secure venture capital? Easy. Getting a business up and running or pushing a brilliant product to the marketplace requires capital. For many entrepreneurs, a lack of start-up capital can be the single biggest roadblock to their dreams of success and fortune. Venture Capital For Dummies takes entrepreneurs step by step through the process of finding and securing venture capital for their own projects. Find and secure venture capital for your business Get your business up and running Push a product to the marketplace If you're an entrepreneur looking for hands-on guidance on how to secure capital for your business, the information in Venture Capital For Dummies gives you the edge you need to succeed.

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A complete, start-to-finish guide to Google Analytics instrumentation and reporting Google Analytics Breakthrough is a much-needed comprehensive resource for the world's most widely adopted analytics tool. Designed to provide a complete, best-practices foundation in measurement strategy, implementation, reporting, and optimization, this book systematically demystifies the broad range of Google Analytics features and configurations. Throughout the end-to-end learning experience, you'll sharpen your core competencies, discover hidden functionality, learn to avoid common pitfalls, and develop next-generation tracking and analysis strategies so you can understand what is helping or hindering your digital performance and begin driving more success. Google Analytics Breakthrough offers practical instruction and expert perspectives on the full range of implementation and reporting skills: Learn how to campaign-tag inbound links to uncover the email, social, PPC, and banner/remarketing traffic hiding as other traffic sources and to confidently measure the ROI of each marketing channel Add event tracking to capture the many important user interactions that Google Analytics does not record by default, such as video plays, PDF downloads, scrolling, and AJAX updates Master Google Tag Manager for greater flexibility and process control in implementation Set up goals and Enhanced Ecommerce tracking to measure performance against organizational KPIs and configure conversion funnels to isolate drop-off Create audience segments that map to your audience constituencies, amplify trends, and help identify optimization opportunities Populate custom dimensions that reflect your organization, your content, and your visitors so Google Analytics can speak your language Gain a more complete view of customer behavior with mobile app and cross-device tracking Incorporate related tools and techniques: third-party data visualization, CRM integration for long-term value and lead qualification, marketing automation, phone conversion tracking, usability, and A/B testing Improve data storytelling and foster analytics adoption in the enterprise Millions of organizations have installed Google Analytics, including an estimated 67 percent of Fortune 500 companies, but deficiencies plague most implementations, and inadequate reporting practices continue to hinder meaningful analysis. By following the strategies and techniques in Google Analytics Breakthrough, you can address the gaps in your own still set, transcend the common limitations, and begin using Google Analytics for real competitive advantage. Critical contributions from industry luminaries such as Brian Clifton, Tim Ash, Bryan and Jeffrey Eisenberg, and Jim Sterne – and a foreword by Avinash Kaushik – enhance the learning experience and empower you to drive consistent, real-world improvement through analytics.
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